Julius Meinl ESPRESSO
The Challenge: To make the coffee-brand Julius Meinl dynamic,
to acquaint the world with Austrian coffee culture and to introduce
a new product, ‘Julius Meinl Espresso Wiener Art’.
The Idea: Drinking Julius Meinl Espresso triggers creativity and inspiration. We decided to show the very moment of inspiration by creating artwork made of coffee and coffee supplies.
Additionally, we initiate a contest for coffee lovers. They are invited to join the competition and produce ‘coffee art’ themselves. The best pieces of art are shown in the Julius Meinl Coffee Art Exhibition. At the opening party the winner is chosen and is awarded a cash prize.
Team: Katharina Götzendorfer, Sophia Nicoladoni, Isabella Kailing Tu
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