SOULMATE: LOGO & CI

SOPHIA

NICOLADONI

Challenge: Find a name for the new bottled cocktail containing of wine, elder and (yerba) mate. Design a logo and brand identity.

Idea: We called the original drink “Soulmate”. The main ingredient (mate) is part of the name. The brand name as well as the claim “a perfect match” has two meanings.

First, you will not drink this cocktail alone, but with people you like to spend time with. Second, the three ingredients match perfectly together, just like you, your friends and your bottle(s) of Soulmate.

Team: Tsvetelina Lyubenova, Sophia Nicoladoni

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